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Why You Must Market Your Value as an IT Pro: Customer Service Training 101

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http://www.doncrawley.com As IT professionals, we must ensure our colleagues, end users, and other customers understand the value we bring to the businesses and other organizations where we work. The problem is that when we're really good at what we do, we become invisible. In fact, as technology continues to mature, it also becomes invisible, at least in theory. When we, as IT pros, become invisible, the people with whom we work may understandably not see the value in what we do. Our value is in reliability (system uptime), speed of business (communication, collaboration, ecommerce, efficiency of business processes), fast problem resolution (customer support), cost controls (automation), and innovation (new products and new ways of conducting business).
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