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The Psychology of Colour, Emotion and Online Shopping

1139 ratings | 108505 views
SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE Talking psychology, neuroscience & why we act the way we do. New video every other week! Follow BrainCraft on Google+ https://www.google.com/+braincraftvideo Tumblr http://braincraft.tumblr.com Twitter https://twitter.com/Brain_Craft Facebook https://www.facebook.com/Braincraft Instagram http://instagram.com/brain_craft Check out some of my other videos! Your Brain's Facial Recognition Technology: http://youtu.be/qu7ssnK7UW8 Your Warped Perception of Time: http://youtu.be/5my9udw5_H4 BrainCraft is created by Vanessa Hill, https://twitter.com/nessyhill Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video. References: Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. http://www.sciencedirect.com/science/article/pii/S0148296301002466 Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363. Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration. Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. http://www.megantegtmeyer.com/wp-content/uploads/2012/11/color-conversion.pdf Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69. Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. http://www.sciencedirect.com/science/article/pii/S0896627306009998 von Goethe, J. W. (1810). Theory of Colours (book) https://archive.org/stream/goethestheoryco01goetgoog#page/n360/mode/2up Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280. Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. http://www.sciencedirect.com/science/article/pii/S0896627306009044 Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. http://ec.iem.cyut.edu.tw/drupal/sites/default/files/Turley_2000_Journal-of-Business-Research.pdf Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/http://incompetech.com Sounds: Fast forward by Muska666/http://soundbible.com/624-Fast-Forward.html Images: Wikimedia commons Jirka/http://commons.wikimedia.org/wiki/File:Spectre_detail.png http://commons.wikimedia.org/wiki/File:Old_television_set.png Vladimir Kirakosyan/http://commons.wikimedia.org/wiki/File:SAS_Supermarket_-_interior-5.jpg 4028mdk09/http://commons.wikimedia.org/wiki/File:Maul_einer_Zwergziege.JPG 1-1111/http://commons.wikimedia.org/wiki/File:20050501_1315_2558-Bimetall-Zeigerthermometer.jpg BD Barcelona/http://commons.wikimedia.org/wiki/File:Sofa_dali.jpg Kreecher/http://commons.wikimedia.org/wiki/File:Godiva_belgian_chocolate_golden_box_24.JPG chensiyuan/http://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg
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Text Comments (54)
LUK ELECTRIC (6 months ago)
Great Video, but you show colors wrong way. Red should be on the left and violet/ultraviolet on the right since those are the most energetic photons
Appreciate the video! Would love to connect with everyone!
Goku supersaiya (1 year ago)
i hope no music background, my head cannot digest knowledge and explanation with bad background music..
Gizmo Cat (1 year ago)
I love yellow and moss green.
qqaazz qqaazz (1 year ago)
Came from Digital Cat
Amazing ;)
peculiar pets (2 years ago)
2:22 dftba.com look for it on the screen
peculiar pets (2 years ago)
oh and 3:16
RMoribayashi (2 years ago)
I'm colorblind and can't see red. What is the psychological effect of color on someone who lives in a world that is only made up of combinations of blue and green?
SCBM (2 years ago)
Very interesting but the music distracted me..somehow it reminds me of a game.
Fereday Productions (2 years ago)
Found the video incredibly useful, just wondering if you could enlighten me on where you found the study results/statistics? Thanks
rangpata tv (2 years ago)
marketing....
amante pensanta (3 years ago)
Who is this Gherta that you speak of? ;þ
Stephen Kirby (3 years ago)
The psychological establishment has a mental disorder… yes… the entire psychological establishment has a mental misunderstanding regarding mental disorders… mental disorders are the psychological establishment’s ‘bread and butter’... literally… they would be without a survival level living if they didn't convince you that you needed either drugs or expensive therapy for your ‘particular symptomology’... they ‘survive’ to address your symptoms… but as to the causation for those symptoms…?... forget it… you’d get better and they would lose you as a paying customer… now wouldn’t that help out the ol’ personal finances… not having to pay those mostly insincere, materialistic frauds anymore…?
Bruce Liu (3 years ago)
redo this in china where they like red
lolcat Gaming (3 years ago)
for some reason Im craving to blow up some aliens with rockets...
luly lulyanka (3 years ago)
is that not the song from corage the cowrdly dog episode with the guy that always smiles and ryms? i can't look at this because the music scares me!
Dávid Kertész (2 years ago)
+luly lulyanka I checked. It's not the some song, but very similar.
Julika7 (3 years ago)
Ah, "light's"!
Zachary Hatfield (3 years ago)
This is the music used in Kerbal Space Program lol
Aklebash (3 years ago)
All your videos are amazing Ps check out our website It's sandy lane junior journalist if you could
Nabiha Moses (3 years ago)
Interesting
ozvenkatachalam (3 years ago)
Luscher's color tests are very impressive.
Per Ringnes (4 years ago)
I prefer - blue, grey and brown. but in some rare occasions: red, like a tie when i am your boss. I dislike - green and yellow because they are simply ugly. 
thorbievideo (4 years ago)
love this video and learned a lot, thank you!
The Newtroll (4 years ago)
that cat is cute. very cute, THUMBS UP XD
Juan Borjas (4 years ago)
Very interseting content, thank you.
Fernando Quintero (4 years ago)
I lol'd at the bitcoins
sinetangentsecant (4 years ago)
Veritasium brought me here by Virtual Cat. :)
kowalski1971ta (4 years ago)
I loved the Veritasium reference!
Liam Clink (4 years ago)
How did the subject browse the internet in an MRI machine? It'll grab a wrench from across a room with force...
Jackson2000 (4 years ago)
thumbs up if Plethrons sent you here :D
Luke Beacon (4 years ago)
This video is very helpful thank you for providing proper references!!!
Joey Phan (4 years ago)
Omg I use the same theme on google chrome at 2:25
CJ Cat Stacks (4 years ago)
The music is the same music from Kerbal Space Program.
Tommy Gorden (4 years ago)
People are given Bitcoins
Christopher Willis (4 years ago)
Good ol Goethe, Elective Affinities has been on my amazon list forever now...one of these days I will get to it!
Brendan Hill (4 years ago)
http://media-cache-ec0.pinimg.com/736x/f8/eb/16/f8eb16036a111a8939ead6606abcd00c.jpg
Dthree Cdee (4 years ago)
Beginning of the video: Blue, is gloomy and melancholy, Then it's: Calm and cool.. @3:25 its about complementary colors magenta and green don't really go together. Not to knock your channel, I still found this interesting.
Aat Oosterhof (4 years ago)
Any Color we - you - me - us - i like at any time in movement and presentation. Communication is more than letters and words and images and intuitive actions. What's you favorite color and/or Any color you like..
Nooh Shamea (4 years ago)
Was the experiment with the couch and the blue/green background conducted in a close environment? Was the need of people for a new couch factored in? If the experiment was conducted on the same community, was the fact that people did not need a couch at the time considered? If the experiment was conducted on 2 different communities, was the financial status of each community considered? I just don't buy the conclusion they drew from the study.
Ricardo Rodrigues (4 years ago)
Hi Guys! I made a video about the discovery of gravitational waves and it would be amazing if you'd watch it and subscribe. I don't want to spam you or anything but I would cherish every single support I can get. Congratulations, you just reached the end of this comment.
Hamish Gibson (4 years ago)
Good psych research supporting work of key theorists in this area.
Jeffrey Wallace (4 years ago)
Great work!
Skywalker (4 years ago)
The intentional use of color is especially evident when it comes to social media sites, as they all seem to use *_blue_* extensively (also, white): _Facebook, Twitter, Tumblr, LinkedIn, Myspace_, etc. 
g0urra (4 years ago)
Virtual Cat!
OJagg1 (4 years ago)
Great video.... Maybe invest in a better audio set up though...I'm no audiophile, just sounds a little echoey
Muhammad (4 years ago)
I literally have a paper on this due tomorrow. Thank you for the video and references.
Dana who? (4 years ago)
This was such  interesting video. Thanks for another brilliant upload!
mari jimenez (3 years ago)
+BrainCraft gestiiikkloppuón vhhgfdssaasfgyjhhñlwoop
BrainCraft (4 years ago)
Thanks :)
TheCuriousEngineer (4 years ago)
The subscribe button should've been red in this video! If you know what I mean :)
Wilson Leonardo (7 months ago)
Boy it is red!!!!!1
BrainCraft (4 years ago)
Missed opportunity!!

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